Miami, 01 August 2024 — Mottoz, the technology platform specializing in the hyperlocal market, proudly announces the official launch of its Version 2.0, a strategic evolution made possible by the ongoing support of the Microsoft for Startups program.

This new phase of the platform includes major infrastructure enhancements, a fully redesigned UX/UI experience, and the debut of Mottoz Snaplink, a personalized deep linking tool that redefines how businesses within the Mottoz ecosystem connect with their customers.

Mottoz Snaplink allows each store, entrepreneur, or local service provider to have their own exclusive and direct link, enabling more intuitive navigation, reducing conversion friction, and strengthening their digital brand identity. This functionality marks a significant milestone in Mottoz’s vision to empower micro-entrepreneurs with enterprise-level technology tools.

“With Snaplink, we give every business its own direct and customizable digital storefront—a tool that boosts their commercial autonomy and elevates their digital presence,” said Ulises A. Aldana, CEO of Mottoz. “It’s an essential component of our mission to provide real independence and visibility to those shaping local commerce.”

Thanks to the robustness of Microsoft Azure Cloud and enhanced AI capabilities powering this new version, Mottoz 2.0 not only improves platform performance and scalability but also optimizes the user experience for both customers and business partners.

This launch marks a new milestone in Mottoz’s journey toward the digital transformation of the hyperlocal ecosystem, solidifying its position as a catalyst for opportunity for small businesses and community players.