MIAMI, FL – August 20, 2025 – Latin entertainment superstar and digital creator César Ruiz (@cesar), one of the most influential Latino voices with over 20 million followers across TikTok (8.2M), YouTube (6M), Instagram (5M), and Facebook (1.5M), has officially acquired a major stake in Mottoz, the Miami-based hyperlocal marketplace platform revolutionizing local commerce through AI, logistics, and digital franchises.

The Venezuelan comedian and entrepreneur, based in Miami, rose to fame in 2018 with relatable comedy sketches that deeply connected with the Latino community. After his early success on Vine, Ruiz built a multi-platform empire, becoming an authentic voice for millions of Spanish speakers across the U.S. and Latin America.

In a strategic move uniting social influence with local commerce technology, Ruiz joins Mottoz just days before the company competes at SPARC South Florida, a regional startup acceleration event, for a chance to represent the region at the Startup World Cup Grand Finale in San Francisco this October.

 

A New Model for Celebrity Tech Investment

 

The landmark deal, orchestrated by Adrián Ruiz, César’s brother and longtime manager, introduces a new paradigm in celebrity investment — where influence meets ownership.

“Adrián saw what we were building before anyone else,” said Ulises Aldana, CEO and founder of Mottoz. “His vision of transforming César’s influence into real ownership of infrastructure, not just sponsorship deals, is revolutionary. He understood that real wealth creation happens when influencers become operators, not just spokespeople.”

 

“This Is Not Another App” — César Ruiz on Purpose-Driven Investment

 

“This isn’t about lending my name to another app,” said César Ruiz in an exclusive statement. “I’m investing in a revolution — in how local businesses survive and grow. My 20 million followers aren’t just an audience; they’re communities searching for authentic local experiences.”

Ruiz will serve as an active partner in Mottoz’s franchise-driven ecosystem, blending his digital influence with hands-on business leadership.

 

Revolutionizing Maritime Delivery: The SeaPro Vision

 

Ruiz’s investment is centered around the launch of Mottoz SeaPro, a patent-pending maritime delivery system serving the nearly 200,000 registered boats in South Florida — an untapped market. SeaPro enables customers to order via the Mottoz app, have a land driver deliver to the marina, and a jet ski operator complete the final delivery directly to the vessel.

“The Miami lifestyle doesn’t end at the coast — it continues on the water,” Ruiz explained. “SeaPro isn’t just delivery; it’s viral content waiting to happen. Picture jet skis delivering sushi to yachts, families getting pizza on Star Island, influencers ordering smoothies at Haulover Sandbar — that’s the Miami experience the world wants to see.”

The SeaPro soft launch is planned for October 2025, strategically aligned with Miami’s major 2026 global events, including the FIFA World Cup, Ultra Music Festival, F1 Grand Prix, and Art Basel.

“We’re building the infrastructure now for when the world’s eyes are on Miami,” said Aldana. “César isn’t just investing in technology — he’s investing in perfect timing.”

 

Mottoz Heads to SPARC South Florida and the Startup World Cup

 

During the SPARC Demo Day on August 22, attendees will vote for the People’s Choice Award, granting a direct pass to the Top 10 finalists. With Ruiz’s massive social following and a planned live activation, Mottoz is strategically positioned for success.

“We’re mobilizing our entire community for SPARC,” Ruiz added. “This isn’t just about winning a competition — it’s about proving that local commerce has a true champion.”

 

The Influencer Syndicate: Redefining Local Commerce

 

Sources close to the deal reveal that Adrián Ruiz is forming an influencer syndicate to acquire additional Mottoz franchise territories, potentially adding over 50 million combined followers to the platform.

“It’s no longer just about promoting products,” said a participating influencer with 8 million followers. “Now we’re building the infrastructure of local commerce.”

 

A $312 Billion Opportunity: The Franchise-Powered Local Marketplace

 

Mottoz enters SPARC South Florida among 40 top startups, already operating active franchises in Oklahoma, Illinois, Texas, and Miami.

“César and Adrián immediately recognized that we’re not competing with DoorDash or Uber Eats,” explained Aldana. “We’re building a new category — franchise-powered local commerce. When someone owns a territory, they’re invested in every business’s success.”

 

Technology Empowering Local Growth

 

Backed by Microsoft for Startups with $300,000 in Azure credits, Mottoz operates three proprietary apps:

• a social-style consumer app for local discovery,

• a merchant dashboard for real-time management, and

• a driver app optimized for logistics.

Its Pulse feature, protected by provisional patents, introduces gamified business reviews and community-driven influence — showing how anyone can build credibility starting in their own neighborhood.

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The Digital Franchise Model

 

Mottoz’s digital franchise model divides cities into local territories managed by franchise operators who know their markets best — blending the scalability of software with local expertise.

“Franchisees aren’t just investors; they’re local experts who know every restaurant, shop, and need in their community,” Aldana said. “This hybrid model is proving that national expansion is not only possible — it’s inevitable.”

 

The October Revolution: Mottoz + Ruiz Campaign Launch

 

Following SPARC, the Ruiz brothers will officially launch César’s Mottoz territories in October 2025, with a coordinated campaign across his social channels — aligning with the Startup World Cup Grand Finale.

“For years, my followers have given me everything — their love, time, and trust,” said Ruiz. “Now it’s my turn to give back. Through Mottoz, I’ll show them how local businesses grow, how dreams become brands, and how anyone can build something of their own.”

 

About Mottoz

 

Mottoz is a hyperlocal marketplace platform redefining local commerce through digital franchises and social commerce technology. Founded in 2020, Mottoz operates in multiple U.S. markets with proprietary logistics systems, including the patent-pending SeaPro maritime delivery solution.

F

or media inquiries, contact:
📩 press@mottoz.com
🌐 www.mottoz.com

 

Source: AP News